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Pricing Strategy Tool

Freelance Rate & Retainer Calculator

Stop guessing your pricing. Model your take-home goals, billable time, tax buffers, and overhead to establish your true hourly rate and retainer tiers.

Pricing Strategy & Retainer Engine

Freelance Rate & Retainer Calculator

Determine your mathematically sound hourly rate, day rate, and recurring monthly retainer tiers.

$85,000
$12,000
25 hrs
Exclude marketing, proposals, and admin time.
4 weeks
48 active working weeks/yr.
Recommended Price Targets
Minimum Hourly Rate$124/hrBased on 1200 billable hours/year
Standard Day Rate (8 hrs):$992
Starter Retainer (10h/mo):$1,240/mo
Growth Retainer (20h/mo):$2,480/mo
Required Gross Revenue:$148,733/yr

Pricing Calculator FAQs

How many billable hours should a freelancer expect per week?

Solo freelancers typically average 20 to 28 billable hours per week. The remaining 12 to 20 hours are consumed by business development, client proposals, invoicing, administrative tasks, and continuing education.

How do I convert my hourly rate into a monthly retainer?

Multiply your minimum hourly rate by the agreed monthly hours (e.g. 20 hours × $125/hr = $2,500/month). Add a 10% to 20% retainer premium for priority availability or offer a minor discount if the client commits to a 6-month guaranteed contract.

Why do freelancers need to include a tax and profit reserve?

Unlike salaried employees with employer contributions, freelancers must pay self-employment taxes, healthcare, pensions, and business expenses directly. A 25% tax reserve and 15% profit buffer ensures you remain financially solvent during slow months.